MARCH 12, 2021|TRENDS & CULTURE
The Germans Coined More Than 1000 New Words Due to the Pandemic
The German language, which routinely combines existing words to make new words, had an interesting linguistic response to the pandemic. The German media and people coined nearly 1200 new COVID-inspired terms. Here are a few of the best ones that we definitely need in English too:
- Maskenmuffel - “Grumps” who refuse to wear masks.
- Abstandsbier - Having a drink with someone while keeping a safe distance.
- Corona-Matte - Pandemic hair badly in need of a trim.
- Impfdrängler - Someone who jumps the queue and cheats to get their vaccine sooner than they should.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
