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JULY 4, 2022|MEDIA & JOURNALISM


The Global Fact Checking Summit Furthers Its World-Changing Mission


Fact checkers gathered at the Global Fact Summit conference

Several weeks ago more than 500 people from 69 countries gathered to talk about how to fix the world. Actually, their topic was fact checking and the gathering was the Global Fact Summit in Oslo which brought together fact checkers from across the globe. Their mission is urgent and necessary for all of us. These are the people working in media or other groups to help separate truth from deceit and to fight back against lying politicians, corporations and media. Fact checkers are the modern superheroes of media ... and this is what we need them to be.

Despite the ironic truth that the majority of funding for these groups currently comes from the same companies (Meta, Google, etc.) that routinely allow lies to spread unchecked, reports from the event seem to indicate that those groups may have a renewed focus on more proactively trying to contain the spread of lies. If you want to learn more about their important mission and support their efforts, visit the International Fact Checking Network.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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