The Good Kind of Mansplaining?

A few years ago Old Spice launched a marketing campaign with the glaringly obvious tagline "men have skin too." It turns out that might not be as unnecessary of a reminder as it seems. According to industry data, the majority of men don't use any skincare products regularly ... and we do indeed have skin. So there's a market there.

Lumin's new campaign is taking an inventive new approach, by "mansplaining skincare to men." The ads are funny, sadly necessary and likely to resonate with their target audience. It's probably too much to hope that through clever comedy they also demonstrate to men how annoying mansplaining actually can be. I mean, they can't even convince the majority of us that we actually have skin worth taking care of. I guess sometimes you have to start small.