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APRIL 1, 2022|TRAVEL & TOURISM


The Greatest Tourism Video Ever Made


If you are a fan of Latin music, you may already know the surprising number of international stars who all come from Colombia: Shakira, Maluma, Fanny Lu, Juanes, Fonseca and Carlos Vives are all Colombian. Back in 2015, Carlos Vives brought together many of these stars for a music video that pays tribute to their shared homeland.

I was reminded of it recently and thought it was worth sharing once more, since it remains one of the greatest tourism marketing videos I have ever seen. If you have the time, just watch it and listen to the music ... and then tell me you're not already dreaming of visiting Colombia on your next holiday.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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