OCTOBER 10, 2016|TRENDS & CULTURE
The Inevitable Yoga Backlash
Merging together a scene from CW hit comedy Crazy Ex-Girlfriend and a scene from the Bridget Jones movie, an article on FlavorWire looks at the flip side of yoga culture, the fatigue over the perfectly chiseled bodies and faux spiritualism that often accompanies it.
The video is smart satire, and the very valid point is that when culture is co-opted into pop culture, the true meaning is often inevitably left behind.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
