As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

APRIL 29, 2024|TECHNOLOGY & SOFTWARE


The Invisibility Shield Can Help You Actually Disappear ... Now Available on Kickstarter


Invisibility shield 900x600

Hiding during a game of paintball. Doing a magic trick. Avoiding detection by real-life spyware. These are just a few of the potential uses for a new invisibility shield 2.0 that's taking pre-orders on Kickstarter right now. This "portable cloaking device" works by bending light around you.

The Invisibility Shield Can Help You Actually Disappear ... Now Available on Kickstarter: Kickstarter shield

The more scientific explanation is "the lenses diffuse the ambient light that's reflected by your body across the entire front surface of the Shield. That said, the lenses also diffuse the light reflected by the user's background across the whole front. Because the user is much narrower than their background, the light from their body is essentially drowned out by the light from the background." Got it? In addition to the mini 3ft by 2ft version (currently $68), they also have the "Megashield" which is 6 ft by 4ft and runs nearly $900.

This might seem like a fun, but relatively unnecessary diversion. There could be some fascinating applications of it, though. Imagine how it could offer more creativity for experiential retail or new staging options as part of live theater productions. And it's probably going to allow lots more scary moments at haunted houses. What else could someone do with this sort of invisibility shield? Hit reply and let me know your best ideas! 

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×