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MARCH 19, 2021|HISTORY & CURIOSITIES


The Legendary Fabric That Disappeared More Than a Century Ago


Every once in a while I come across a longer read that isn't particularly urgent or reflective of anything happening in the world, but is just plain interesting. This story about the "legendary" lost fabric of Dhaka muslin certainly fits that category.

"Western customers found it hard to believe that Dhaka muslin could possibly have been made by human hands - there were rumours that it was woven by mermaids, fairies and even ghosts. Some said that it was done underwater."

If you find yourself with a bit of idle time, it's definitely worth a read. The entire piece reminded me of a wonderful book I read last year and selected as a finalist for our Non-Obvious Book Awards called The Fabric of Civilization. I'd recommend that one too.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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