NOVEMBER 21, 2008|BOOKS & REVIEWS
The Making Of Personality Not Included
I recently release two things that I have never before put online and wanted to share them with all of you who read my blog on this Friday post. The first is a presentation on Slideshare that takes you inside the story of how I sold and wrote my book in a visual presentation inspired by some of the work by folks like Garr Reynolds and Nancy Duarte. The second is an exclusive link to download the entire Chapter 6 from Personality Not Included, which also has never before been available online. Hopefully Chapter 6 gives you some nice train reading for your commute home this Friday evening in case you haven't already picked up a copy of PNI, and I'm looking forward to hearing your thoughts/feedback on the presentation below.
*Based on a comment I already have, I'm planning to release another version of this presentation solely focused on what the book is about instead of the "making of" and will likely share that on Sunday before getting back to my regular blogging schedule (which is thankfully unrelated to pushing the book) on Monday.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




