JUNE 5, 2025|BOOKS & REVIEWS
The Man (and Book) That Might Actually Change the World

What if the greatest problem in the world was a lack of moral ambition among the best and brightest people? As a recent interview with author Rutger Bregman notes, "the world is full of highly intelligent, impressively accomplished and status-aware people whose greatest ambitions seem to start and stop with themselves." This is the audience Bregman writes for in his new book Moral Ambition which is paired with an organization he started called The School for Moral Ambition. The idea is simple—challenge people to take on more meaningful work instead of just going for the highest paying job.

"We like to see ourselves as the Robin Hood of talent. Robin Hood took away the money from the rich; we take away the talent ... I think there are quite a few people who work at Goldman Sachs or Boston Consulting Group who are looking for a way out. There’s a real lack of ambition among progressives these days."
Bregman is known for his work as a "professional optimist," and his past books have focused on how the world is better, healthier, safer and more prosperous today than any time in the past. It's a message that is regularly lost or buried amidst the avalanche of negative news we often see. His optimism is what first drew me to his work, but the idea of this new book is undeniably ambitious and important. His call to action in the subtitle of the book is to "stop wasting your talent and start making a difference." If he can get more people to listen to his message, this can indeed be a movement that changes the world.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




