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JUNE 30, 2021|DIVERSITY


The Man Who Talks To Racists Like They Are Fellow Humans


Several years ago I watched a fascinating TED Talk from Daryl Davis, a black musician who made it his life's mission to talk to racists, attend KKK rallies and try to convert them by talking to them. Now he is profiled in a new piece in the New York Times that looks at his unique work and explores what it takes for someone like him to engage face to face with people who say they hate anyone who looks like him.

Despite the hatred, Davis says he has convinced more than 200 KKK members to give up their robes. The patience and empathy to do what he does is almost unimaginable. Yet it's a lesson we should all learn from. In a time where it's too easy to dismiss someone who sees the world differently, what if you could have a face to face conversation without exploding with anger?

Here's an even better question: are you even brave enough to try?

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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