DECEMBER 19, 2016|BRANDS & MARKETING
The Marketing Strategy Behind The Hottest Toy Of The Season
Every holiday there is always a must have toy, and in December 2016 it was clearly Hatchimals.
An intriguing interview in PRWeek offered an inside look at the marketing strategy that helped drive the toy's success, including its unique idea of secretly launching on a single day and driving interest through the passion of superfans and their wildly popular unboxing videos on YouTube.
The single day launch is the part I keep thinking about. Choosing to appear everywhere at once, instead of building slowly toward the holidays, turned the simple question of whether you could find one into the story itself.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
