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JANUARY 28, 2021|HISTORY & CURIOSITIES


The Museum of Banned Books Is Open, and It’s Already On My List


Banned Books is part museum, part bookstore for books that haven’t just been banned, but also ones that have been censored, restricted, or even burned. These books have been gathered and displayed in an effort to encourage a larger discussion around free speech.

This museum and bookstore in Tallinn, Estonia has exactly the sort of non-obvious focus I love to see. Collecting banned or censored books is such an interesting lens to put on the study of history. Imagine studying history by focusing on ideas so radical they were banned at the time they came out. That’s a class I would sign up for.

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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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