MAY 1, 2017|HISTORY & CURIOSITIES
The Museum Of Failure Opens In Sweden
Failure is talked about endlessly in business, almost always in the abstract. A new museum in Helsingborg, Sweden takes a far more literal approach.
Founded by organizational psychologist Dr. Samuel West, the Museum of Failure features all kinds of failed products and ideas, from Google’s Glass to a 1989 version of Monopoly that featured Donald Trump. There are about 60 exhibits so far, with plans to extend the museum to cover the many new failures that we see launched just about every week.
That last detail is the one I keep thinking about. This is a collection that will never have any trouble finding new things to acquire.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
