JULY 15, 2025|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Afrofuturism by Kevin M. Strait and Kinshasha Holman Conwill
"There are Black people in the future." That's the brilliant reminder on the back cover of this book I recall reading and selecting for our Non-Obvious Book Awards Longlist back in 2023. I also invited Kevin to join me on my Non-Obvious Show podcast last year and you can listen to that episode here. This book was inspired by a museum exhibit of the same name and features a unique perspective on the future that we don't often see or hear about.
Through the artifacts and stories you'll find in this very giftable coffee-table style book, there is an untold story about the past, present, and future .. as well as who imagines it. Creating a better future for everyone requires more voices from more places. Whether you see yourself as someone working in the space of futurism or just someone curious about it—Afrofuturism will offer you a new perspective you probably haven't heard before. And I can't think of a better reason to recommend any book than that.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
