JUNE 30, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Algospeak by Adam Aleksic
As I work on Future Words, I've become even more of a student of language, and this book was one of my favorites on the topic from the past year. Algospeak is an exploration of the intersection between social media and the way that we speak. If you find the evolution of language as fascinating as I do, this book is worth a read. Aside from his own observations on the linguistic shifts in culture, Aleksic also includes "original surveys, data, and internet archival research" to explore the future of how we communicate in a quantified way.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
