FEBRUARY 3, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: All the Cool Girls Get Fired by Laura Brown and Kristina O’Neill

The ultimate girlfriends’ guide to "letting go of being let go," the tone of this book is perfect for this moment in time when there are more people dealing with being laid off every day. Contrary to the title, the insights in this book aren't just for women ... though a lot of the book is very clearly written for people who fit the same category as the authors: white, female, executives working in a knowledge industry and generally sharing similar privilege. If you fit any of those categories, you'll find some useful insights here about how to recover from getting fired without letting that define you.
That's probably the most powerful and useful thing about this book and that doesn't just apply to their narrow demographic. This book is a positive minded boost for anyone who is forced into the situation of redefining their career and considering starting their own thing as a result.

About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




