MARCH 3, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Another World Is Possible by Natasha Hakimi Zapata
What if you could study the best programs and ideas from around the world and offer an argument for how to replicate them elsewhere? That's the ambitious goal of this book from journalist Natasha Hakimi Zapata who travels around the world to uncover how different places solve seemingly impossible problems. From the UK's universal health care system to Singapore's affordable public housing initiatives, each story offers not just analysis but also some practical suggestions for how that program might be used as a model to inspire others like it. The book is described as "a work of keen analysis as well as enormous heart and optimism." Exactly the sort of thing we need more leaders to read right now.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
