As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

SEPTEMBER 2, 2025|BOOKS & REVIEWS


The Non-Obvious Book of the Week: Careless People by Sarah Wynn-Williams


NOBW Careless people 900x600

If you thought, like I did, that many of the negative impacts that Facebook has had on our culture from failing to curb the spread of misinformation to offering evil people a platform was all about the money ... this book will offer you a sobering reality check. Written by someone who was instrumental in that "growth at any cost" ethos that always defined Facebook, this is the ultimate highly readable tell-all memoir. From stories of crashing parties with Zuck to revealing stories of invitations from Sheryl Sandberg to share her bed on a private jet this book is a rare combination of shocking and oddly believable.

Ultimately, the most disturbing conclusion from the book is that the callous disregard for lives or countries destroyed by Facebook's policies (or lack thereof) never came down to just money or greed. The leadership there simply didn't care who suffered. More than anything, the book is a warning against handing the reins of the world to these "careless people" who lack the moral or ethical character to act in a way that will benefit anyone but themselves. We would all be better off if more of them were exposed as they are in this book. For these reasons, this is my pick for the Non-Obvious Book of the Week, and I highly recommend you not only read it but share it widely too.

The Non-Obvious Book of the Week: NOBW Careless people

Buy on Amazon                                                                     Buy on Bookshop.org

About the Non-Obvious Book Selection of the Week:

Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×