MAY 19, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: China's 90% Model by Dr. Ram Charan
The long-awaited US-China summit is finally happening after weeks of delay and so it's a perfect time to bring this book up for you, which is an Ideapress title from legendary business consultant Ram Charan. I've been collaborating with him to support the writing of this book for the past few years, and the experience has been eye-opening. Dr. Ram has one of the clearest perspectives on all the things that have happened between these two superpowers, and why China is continually winning. The structure of the book is a prescription for the US on what needs to happen for America to truly fight back and in the early days of release it's already been a big hit. If you want to understand exactly how business happens (or doesn't happen) between these two countries, this book should be your next read.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
