MARCH 24, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: China's 90% Model by Ram Charan
Despite the recent postponement of the highly anticipated US-China Summit, now is a perfect time to better understand the state of relations between these two superpowers and this timely book is the ultimate guide to all the factors most people aren't writing or talking about. Written by renowned business leader and CEO advisor Ram Charan, China's 90% Model offers the provocative perspective that "America is losing a war it barely knows it's fighting." Based on dozens of interviews and trips to China over more than a decade, along with firsthand conversations with global CEOs - this is a clear-eyed look at the current political and economic tension between these two nations along with a perspective on what it would take for America to emerge again and shift its trajectory.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
