OCTOBER 1, 2024|BOOKS & REVIEWS
The Non-Obvious Book of the Week: "Dead Wrong" by Dr. Geeta Nayyar
For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the misinformation baked into many of these supposed “cures.” The effects of some can be relatively innocent, like suffering through drinking more glasses of celery juice than necessary. Other online health information can literally have life or death consequences. In Dead Wrong, “Dr. G” (as Dr. Geeta Nayyar is widely known online) lays out the reasons and rationale behind why we have reached this point and what we can do about it.
I’ve seen her speak on this topic live and even shared the stage with her during a panel, and her insights bridge the elusive gap between being medically informed and offering empathy for the misbelievers and why they think the way they do. This book explores what may be one of the most dangerous categories of misinformation and offers a compelling approach for how anyone working in any part of healthcare can help fight back against this problem and help save lives in the process.
| About the Non-Obvious Book Selection of the Week: |
| Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but the date of publication doesn’t really matter. My goal is to elevate great books that perhaps deserve a second look which you might have otherwise missed. |
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
