MARCH 17, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Don't Be Yourself by Tomas Chamorro-Premuzic
The provocative title of this book describes its premise but rather than being an exaggeration, Don't Be Yourself actually does lay out a pretty convincing argument for why "you do you" is probably the worst advice you can give anyway. Filled with interesting non-obvious advice that goes opposite to the cliche advice you often hear - this is the prefect book to share with anyone who feels overwhelmed by the demands of our culture and wants to do things a different way.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
