APRIL 21, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Enough is Enuf by Gabe Henry
If you enjoy dissecting the quirks of the English language, then you'll appreciate this book from author Gabe Henry that not only looks at why we spell the way that we do ... but also why so many efforts across decades to overhaul the language and fix all these inconsistencies have always failed. This is a journey through many well-intentioned efforts to clean up these linguistic frustrations, as well as an examination of what has continually held these cultural corrections back from succeeding even when everyone involved has agreed on their logic. At times infuriating but always entertaining, this buk is an eezy read.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
