JUNE 23, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: How to Win at Travel by Brian Kelly
If you're an avid traveler and mileage maximizer, you probably already know Brian Kelly. He's a legend in the frequent flier community, thanks mainly to his very popular and long-running Points Guy website and online community. His book, which I first encountered as an entry in the Non-Obvious Book Awards last year, is a compilation of some of his best travel advice. Alongside the latest info about travel deals and modern tips, the book offers more timeless lessons that are sure to help optimize and up your game when it comes to the travel that you do. His experience is earned, useful and perhaps most importantly: non-obvious. If you consider yourself a savvy traveler, you owe it to yourself to pick this book up and use his advice for your next trip.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
