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FEBRUARY 4, 2025|BOOKS & REVIEWS


The Non-Obvious Book of the Week: Humanize: A Maker’s Guide to Designing Our Cities, by Thomas Heatherwick


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Imagine a graphic novel that offers a compelling argument for why our cities can be more than just boring backdrops for daily routines. That’s the vision in Thomas Heatherwick’s Humanize and it comes to life through lots of examples, stories and visuals of exactly how cities could be more interesting and exciting. You may not see yourself as someone who is actively “designing cities” and you probably don’t work in urban planning, but the beauty of this book is how approachable the author makes these topics.

The Non-Obvious Book of the Week: Humanize: A Maker’s Guide to Designing Our Cities, by Thomas Heatherwick

This wildly original book explores what it means to make human versus inhuman (inhumane?!) places and how we can all change our perspective on what we should demand and expect from the places we inhabit. The world doesn’t need to be boring. Thanks to this book, perhaps we can all imagine a new way to make sure it isn’t.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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