APRIL 7, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: I Bottled My Mother by Monica Nassif
This is the story behind the "cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with little more than elbow grease, common sense, and a garden full of geraniums." It's an unusual memoir because of the combination of business advice and real-life stories, but it works because of the personality that comes through. Also, this one is a bit more personal for me since my team worked with Monica for the past year to get this book out into the world. Available for pre-orders now and you can also catch my podcast interview with Monica in last week's episode.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
