APRIL 8, 2025|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Imaginable by Jane McGonigal
If you are a fan of thought exercises and a visual process to help you imagine the future, this is the perfect book for you. I first read it several years ago when it came out and was immediately captivated. The writing is excellent but the way that the concepts are broken down into easy methods anyone can use in a meeting or brainstorm to see the future and prepare is a masterclass in a book for how to run an effective workshop. Whether that’s your goal, or you just want to open your mind to seeing the future with a new and different perspective, this book will help. For all those reasons, Imaginable by Jane McGonigal is my pick for the Non-Obvious Book of the Week.
About the Non-Obvious Book Selection of the Week:
Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but the date of publication doesn’t really matter. My goal is to elevate great books that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
