SEPTEMBER 9, 2025|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Religion of Sports by Gotham Chopra

Last Thursday was the opening of the NFL season and a big deal in my house, as well as across America. After twenty years of inept performances, last year our Washington Football Team / Commanders / Redskins made it all the way to the final round of the playoffs and like all NFL fans, we have nothing but hope for the season to come. We are undefeated as of today. The faith in our team, or any other, can feel a bit like religion. That's the topic explored in my pick for this week's Non-Obvious Book of the Week, Religion of Sports by Gotham Chopra.
In the book, he explores finding his love of sports and his career as an award-winning sports documentary filmmaker after growing up with spiritual guru Deepak Chopra as a father. His story of finding passion for something unfamiliar to his family and exploration of why sports evoke so many of the same emotions as religion is an illuminating read. If you have ever found yourself having a near religious experience watching a game or just wanted to understand those people who seem just a little too evangelical about their fandom, this book might offer some answers.

About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




