JUNE 2, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: Seven Eves by Neal Stephenson
The first time I read Seven Eves was on a two-week long holiday in Africa several years ago and it took me just about the whole trip to finish it. This science fiction novel is longer and includes more deep science than I typically like, but it is also one whose lessons really stayed with me. Without giving too much away, it's an exploration of the possible future of humanity if it were stretched across a thousand years. If you have a trip coming up this summer and are looking for a deeply engaging book to take with you, this one might be worth it and will definitely get you thinking about the future we want versus the one we may unintentionally create. I'll be putting it back on my reading list for this summer too - for a second time.
About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
