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SEPTEMBER 30, 2025|BOOKS & REVIEWS


The Non-Obvious Book of the Week: So You've Been Publicly Shamed by Jon Ronson


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Some of the stories in this book are hard to read. And you'll probably be glad that you're not facing any of the situations that the victims featured had to live through. What makes this illuminating book about shame stand out, though, is how deep the author goes to truly try and understand the stories of people who had to go through some of the worst moments you might imagine. You could read these and think that a few of them deserved what they got ... or that no one deserves this sort of public shame. The only thing you won't be able to do is read this book and feel unaffected by the questions it raises:

"A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control."

The Non-Obvious Book of the Week: NOBW So Youve Been Publicly Shamed

Reading this book is an exercise in schadenfreude, if you like that sort of thing, but the more positive outcome is that understanding how your actions (or silence) online can contribute to destroying a person might make you think twice about partaking in a public shaming the next time you see one happening.

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About the Non-Obvious Book Selection of the Week:Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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