As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

OCTOBER 7, 2025|BOOKS & REVIEWS


The Non-Obvious Book of the Week: Soundbite by Sara Harberson


NOBW_Soundbite 900x600

As you might expect, when I started digging into what makes a great college application essay, I started by skimming or reading dozens of books. Soundbite was the best one. Written by "America's Favorite College Counselor" Sara Harberson, this takes a practical and marketing-driven approach to helping kids craft a great essay. Here's an example of a tip Harberson shares:

"Hammering or repeating one theme in every section of the application doesn't work; layering does. It's not about overwhelming the application with one theme; it's about layering and showing how the Soundbite serves as inspiration or fuel for how the student lives their life."

Portraying yourself in a single soundbite is notoriously difficult. As hard as you feel it might be for you, imagine trying to do it as a teenager before you've accomplished most of the things that you'd likely be writing about today. That's what Soundbite focuses on, and the techniques the author shares can help anyone in any situation to better stand out and offer a powerful cue for how they want to be seen.

The Non-Obvious Book of the Week: NOBW Soundbite

Buy on Amazon

Buy on Bookshop.org

About the Non-Obvious Book Selection of the Week:

Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×