JULY 1, 2025|BOOKS & REVIEWS
The Non-Obvious Book of the Week: The Problems in the Art World by Brainard Carey

Being an artist is hard. When you choose to do it professionally, you'll likely face many problems. According to Brainard Carey, the renowned director of the Praxis Center for Aesthetics, you may encounter exactly 26 problems to overcome--and so he published a book about how to do it. While his book is clearly written for artists, many of the problems explored in the book from the problem of attracting mentors and patrons to the problem of scams designed to extract money from artists, Carey's book starts with exposing each problem and then makes it relatable and conquerable through concrete advice and short chapters. You don't have to be an artist to find value in this book. Through reading these suggestions for empowering artists to achieve success, you might find some useful advice for your own situation too.

About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




