APRIL 15, 2025|BOOKS & REVIEWS
The Non-Obvious Book of the Week: The Sibling Effect by Jeffrey Kluger
As part of the celebration for National Siblings Day, I chose to resurface The Sibling Effect this week—a book written several years ago about the impact that birth order and our siblings have on our personalities and trajectory.
Reading this book, you may not agree with some of the theories inside or you may feel a bit uncomfortable at just how accurately they describe your relationships (either past or present) with your own siblings. Regardless, there is plenty of research today about the science of siblings and what role that plays in our own development. Similarly, this research delves into what impact this has when someone grows up with no siblings or loses a sibling. So today, in honor of National Siblings Day … The Sibling Effect is my pick for the Non-Obvious Book of the Week.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
