NOVEMBER 4, 2025|BOOKS & REVIEWS
The Non-Obvious Book of the Week: The Space Between Worlds by Micaiah Johnson

In a world where multiverses are real, there's just one catch ... no one can visit a world where they already have a living counterpart. The main character in this book, Cara, happens to have parallel selves that are "exceptionally good at dying." That's the setup for this speculative science fiction novel that crosses space and time to tell a story of survival and what it takes to discover your own identity and sense of belonging when the world around you keeps shifting. When this book first came out a few years ago, NPR and several others called it "one of the best books of the year."

About the Non-Obvious Book Selection of the Week:
Every week I share a new “non-obvious” book selection. Titles featured here may be new or classic books, but the date of publication doesn’t really matter. My goal is to elevate great reads that perhaps deserve a second look which you might have otherwise missed.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




