JULY 28, 2026|BOOKS & REVIEWS
The Non-Obvious Book of the Week: The Ultimate Future Words Collection
This week's "book of the week" is a bit of an unusual share. For those of you who follow me on Linkedin, you might have already seen a story I posted earlier this week sharing some of the books that were most useful for Henry and myself as we were writing Future Words. The books that fueled our thinking combine futurism, trends, linguistics, etymology, and social commentary with several novels about words, dictionaries and booksellers thrown in too. Rather than pick a single book this week, I thought I'd reshare this post along with the image of all these books (yes, it took me a while to lay them all out nicely!) For the full list of books, check out my original story here >>
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
