FEBRUARY 25, 2025|BOOKS & REVIEWS
The Non-Obvious Book of the Week:The Long View by Richard Fisher
What will it take to transform the way the world views time? Richard Fisher, a senior journalist with BBC Global News, explores this question and shares ways to expand our minds into deeper time scales in his book The Long View. While it seems like this would be a book just about time, what's fascinating about Fisher's writing and research is that he looks at it from many different dimensions. In this wide-ranging book you'll learn about linguistics, architecture, global cultures and why the way that we often talk about time is missing a lot of detail.
When I first read this book, it was so intriguing that I invited Richard onto my podcast to talk about some of the biggest ideas in the book. You can listen to that episode here >>
Rohit speaks on this topic. See his innovation keynote.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
