AUGUST 20, 2020|ADVERTISING
The Non-Obvious Insights Show - Episode #231
- Lessons in humble creativity from the best small agency in America
- Transparent toilets and they might actually work
- A stunning VR expose of factory farms filmed by an activist group
- Apple seeing challenges to their monopoly from Fortnite and others
- Time crystals and why they aren’t as cool as they sound … yet
- Insights about female voting patterns over the past 100 years
- Teacher shortages and how to rethink education in a pandemic
- A curious new database of recipes from history finally public
- And another selection for my Non-Obvious Book Release of the Week!
Story links from this week's episode:
AD AGE ANNOUNCES 2020 SMALL AGENCY AWARD WINNERS https://adage.com/article/small-agenc... THE TOKYO TOILET Project https://www.nippon-foundation.or.jp/e... BlackBerry phones are back, baby https://www.engadget.com/blackberry-o... Scientists Observe “Time Crystals” Interacting With Each Other https://futurism.com/scientists-obser... If You Know How a Cow Feels, Will You Eat Less Meat? https://www.scientificamerican.com/ar... VR Experience of Pig Farms Creates More Transparency https://www.supermarketguru.com/artic... Meet the Activists Risking Prison to Film VR in Factory Farms https://www.wired.com/story/direct-ac... How does it work? The tech behind Mowi’s trackable salmon https://www.thedrum.com/news/2020/08/... VR Puts Viewers Inside the Grisly Reality of Factory Farms https://www.wired.com/story/get-wired... iOS 14 redirects web links from News+ publishers directly to the Apple News app https://techcrunch.com/2020/08/10/app... APPLE HAS FINALLY MET ITS FORTNITE MATCH https://www.theverge.com/2020/8/14/21... Facebook is calling Apple out for refusing to reduce its 30% App Store fee for a new Facebook feature that could help small-business owners during the pandemic https://www.businessinsider.com/faceb... Database of 5,000 Historical Cookbooks Is Now Online, and You Can Help Improve It https://www.atlasobscura.com/articles... As Amenities Sit Unused, Airports Reconsider Their Design https://www.nytimes.com/2020/08/18/bu... Get Ready for a Teacher Shortage Like We’ve Never Seen Before https://www.nytimes.com/2020/08/17/op... ONLINE CLASSES DON’T HAVE TO BE BORING https://www.theverge.com/21364735/inq... Women Won The Right To Vote 100 Years Ago. They Didn’t Start Voting Differently From Men Until 1980. https://fivethirtyeight.com/features/... Money For Nothing Book https://ig.ft.com/sites/business-book...Book Rohit To Speak
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
