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JULY 19, 2022|GOVERNMENT & POLITICS


The #NRAChildrensMuseum Reminds Us What Happens When Cowardly Politicians Don't Act On Gun Safety


Here's a sad statistic: in 2020 firearms surpassed automobile accidents to become the leading cause of death for children in America. To commemorate this sobering truth, the #NRAChildrensMuseum uses the visual installation of 52 empty school buses to represent the 4368 (and counting) innocent victims of school shootings. The buses are lined up in the shape of an AK-47 and the campaign is designed to send a clear signal to U.S. lawmakers that these deaths were mostly preventable.

The problem is, the people who have the power to prevent these tragedies by enacting reasonable gun safety laws are largely afraid to speak up out of fear of inviting the criticism of the powerful gun lobby led by the NRA. As slain student Joaquin Oliver wrote five years before he died in the Parkland shooting, “you shouldn't have anything against background checks if you're innocent.” Unfortunately, the 50 Senators who have taken NRA money AND refuse to vote for implementing sensible gun safety laws are anything but innocent.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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