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MARCH 24, 2017|ENVIRONMENT + SUSTAINABILITY


The Odd Solution To Both Hunger And Climate Change


For every overpromising tech company that aims to “change the world,” there are a handful of ideas that actually have a shot at doing it. This is one of them.

It comes from an interesting story about a future of fish farming that doesn't rely on growing fish in disease-ridden offshore tanks. This new model of aquaculture solves multiple problems in the world at the same time, and it is exactly the sort of thing we will all need to take off in popularity in order to improve our health and the environment at once.

The ideas that end up mattering most rarely arrive with a launch event attached to them. They tend to look like this instead: unglamorous, specific, and quietly aimed at two problems that nobody thought were related.

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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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