AUGUST 2, 2025
The Panel Mistake That Changed Me
The Biggest Mistake I Made in My First Panel (And How It Changed Me) My first time speaking on a panel during a conference was completely forgettable. I memorized answers, played it safe and agreed with every other speaker. I essentially guaranteed that I wouldn't stand out ... and so that speaking gig led to no benefits. No great conversations. No follow up invitations to speak elsewhere. It was as if I never took the stage. The problem wasn’t preparation; it was playing by invisible rules th
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
