JANUARY 10, 2017|SPORTS & OLYMPICS
The Professional Snowball Fighting League You’ll Long To Join
I admit I was a little afraid to show this video to my 12 year old son, because I am not sure it is a good thing for him to know that being a “professional snowball fighter” is actually a real thing. Still, it is the perfect antidote to the cold.
As you watch Finland and Japan squaring off in a battle to capture the flag with 90 machine created snowballs each, you might wonder how this is not already a Winter Olympic sport. The world needs this way more than it needs luge relay, that is for sure.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
