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SEPTEMBER 7, 2016|HEALTHCARE


The Rare Drug Specialty Pharmacy You Haven't Heard About


Panther specialty pharmacy for rare disease medication

The pharmaceutical industry is widely criticized for focusing too much attention and too many resources on the conditions that affect the widest number of people. It's a logical choice, but it often leaves so-called “orphan diseases” behind.

An Inc. article focuses on the astronomical growth rate of a small specialty pharmacy that is thriving by concentrating on drugs for rare conditions and creating its own niche. It doesn't hurt that they are based in Pittsburgh, a hub for pharmacological schools and students.

The story is exactly the type of success we should be celebrating and sharing in the healthcare industry: a brand that helps underserved populations get access to needed medication and makes a healthy profit without price gouging anyone.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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