APRIL 8, 2016|BRANDS & MARKETING
The Real Reason Blackberry Still Matters
It is easy to dismiss Blackberry, yet the brand manages to stick around thanks to a stunningly influential set of super users ... including President Obama himself.
It makes sense if you think about it. The only people senior enough to ignore IT policies and keep their Blackberries are leaders. Yet hardly any B2B marketers are optimizing for Blackberry or thinking of it as a channel.
Maybe it’s time we all give Blackberry the minimal recognition they deserve for retaining the few customers who everyone else wants to reach.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
