MARCH 6, 2026
The Real Story of Credit Unions
Final prep for the Government Affairs Conference in D.C. Policy is the topic, but people are the reason this room matters. Credit unions are driving life changing outcomes in communities across America. Honored to join Adam Grant, Brené Brown, and Kindra Hall on March 4. What impact story are you bringing with you? #GAC2026 #CreditUnions #HumanImpact #FutureOfFinance
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
