JUNE 23, 2021|MEDIA & JOURNALISM
The Reuters Digital News Report Is A Sad Reflection of Humanity
The Reuters Digital News Report is out for 2021 and there are some disturbing findings in the report, which reviews perceptions of the media across six continents and 46 markets. The report found that trust in the news grew over the past year, with Finland boasting the highest trust at 65% and the US the lowest at 29%. Across the world, Facebook is universally seen as the biggest spreader of false information but at the same time the number of people using social media to get news continues to rise. And since the election of Joe Biden, more Americans report consuming less news or avoiding it altogether.
Altogether, there is not much to be hopeful about in this report. People widely distrust media, know Facebook spreads misinformation and yet blindly choose to get news from social media anyway. And when politics gets relatively "boring" compared to the last administration, people tune the news out completely. It's not a good report card on the state of humanity.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
