SEPTEMBER 21, 2016|EVENTS & EXPERIENCES
The Rise Of Immersive Theater
As much time as we spend talking about the role of augmented or virtual reality in the experiences we are able to have, this piece from JWT Intelligence focuses on something else entirely: the rise of intensely human forms of immersive theater.
The piece calls it part of a broader trend that JWT defines as "Unreality", and the point seems clear. In a world filled with more and more virtual experiences, the real experiences we have become more valuable and desirable than ever.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
