The Rise Of The Death Doula Industry

Helping people get ready for the inevitable hasn't always been a lucrative profession. Most people don't want to think much about what will happen when they die. The pandemic brought our mortality front and center, and an industry has accelerated from that time shaped by consultants who often call themselves "death doulas". Their job is to help guide people through medical and financial decisions as well as thinking through bigger questions; such as what they want their legacy to be.

Most fascinating is the way that they are candidly sharing their services in local communities, by hosting "death cafe" events at a local bookstore where people can have "casual conversations about death." It's a special type of person who can get others to open up in a conversation about this. As the world talks about jobs that are safe from potential AI-disruption or automation ... death doulas seem like they belong pretty high on that list.