DECEMBER 13, 2016|HISTORY & CURIOSITIES
The Secret NYC Subway Train Back In Time
Imagine if you could take a journey on a vintage New York City subway train, travelling through forgotten and abandoned train stations. Sounds like a virtual experience, right?
Yet this fascinating "Shopper's Special" train is indeed real, and offers a unique voyage into the past. It is understated, hidden, exclusive and a beautiful concept that brings the history of New York to life in an unexpected way.
Most cities tell their history with a plaque or a museum exhibit behind glass. This one just runs the old train and lets people get on it, which is a far better piece of storytelling than any exhibit could manage.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
