JANUARY 4, 2025
The Secret To Success Is Reading More??
Reading more is one of those pieces of advice everyone gives and few people actually follow. The real secret isn't just reading more, it's reading things outside your usual field so you start noticing patterns other people miss. What's the last book that actually changed how you think?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
