DECEMBER 8, 2021|TECHNOLOGY & SOFTWARE
The Shortlife Clock: A Brilliantly Morbid Holiday Gift

The Shortlife clock is simple. It shows what percentage of your life you have lived and displays it. Simple ... but also devastating. Most of us probably wouldn't want to wake up to a depressing reminder of our own mortality.
It is, of course, not meant to depress but rather to remind you to use your limited days on this planet well. In short, it's a potentially life-changing gift to consider giving the person in your life who could use a nudge to spend more time being happy ... by reminding them they are going to die. Perfect for the morbid gift-giver in need of ideas. You know who you are.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




